BIG DATA BY VIKTOR MAYER-SCHONBERGER PDF

Questions by Sharone Tobias. As a foreign policy think tank, what should big data mean to the Council on Foreign Relations? Should U. Are other governments already doing so? Kenneth Cukier: Much of the work of international relations is based on anecdote, sentiment and judgment "qualities," not "quantities.

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By Michiko Kakutani June 10, Google does it. Amazon does it. Walmart does it. And, as news reports last week made clear, the United States government does it. Does what? Amazon uses customer data to give us recommendations based on our previous purchases. Google uses our search data and other information it collects to sell ads and to fuel a host of other services and products. Under another surveillance program called Prism , The Guardian and The Washington Post reported, the agency has been collecting data from e-mails, audio and video chats, photos, documents and logins, from leading Internet companies like Microsoft, Yahoo, Google, Facebook and Apple, to track foreign targets.

Why spread such a huge net in search of a handful of terrorist suspects? Why vacuum up data so indiscriminately? Panetta, the former director of the Central Intelligence Agency and defense secretary, said on Friday.

Image Credit In order to fully investigate an individual, analysts need to look at the widest possible penumbra of data that surrounds the person — not just whom they know, but whom those people know too, and so on. Cukier and Mr. Notions of causality, they say, will increasingly give way to correlation as we try to make sense of patterns.

Data is growing incredibly fast — by one account, it is more than doubling every two years — and the authors of this book argue that as storage costs plummet and algorithms improve, data-crunching techniques, once available only to spy agencies, research labs and gigantic companies, are becoming increasingly democratized. Big data has given birth to an array of new companies and has helped existing companies boost customer service and find new synergies.

UPS, the authors report, has fitted its trucks with sensors and GPS so that it can monitor employees, optimize route itineraries and know when to perform preventive vehicle maintenance. The Obama campaign used sophisticated data analysis to build a formidable political machine for identifying supporters and getting out the vote.

And New York City has used data analytics to find new efficiencies in everything from disaster response, to identifying stores selling bootleg cigarettes, to steering overburdened housing inspectors directly to buildings most in need of their attention.

In the years to come, Mr. The second danger Mr. McNamara who served as secretary of defense to Presidents John F. Kennedy and Lyndon B. More recent failures of data analysis include the Wall Street crash of , which was accelerated by hugely complicated trading schemes based upon mathematical algorithms.

To their credit, Mr.

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Viktor Mayer-Schönberger

By Michiko Kakutani June 10, Google does it. Amazon does it. Walmart does it. And, as news reports last week made clear, the United States government does it. Does what?

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‘Big Data’ by Mayer-Schönberger and Cukier

Google a. Google Flu Trends Let us begin with the information giant Google. As mentioned in the introduction, Google was able apply big data to search terms run through its search engine to track the spread of the H1N1 pandemic in in real time. First, researchers at Google obtained data from the Center for Disease Control and Prevention CDC regarding the spread of the seasonal flu between and loc.

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Big Data: An Interview with Kenneth Cukier and Viktor Mayer-Schonberger

Kigajora A very nice comparison of the olden methods and by comparing them with the modern ones and explaining the transformation. That is to say, what happens when we have data for all of a given variable, rather than just taking a sampling and extrapolating out findings. Black Box Thinking Matthew Syed. Still holds up—but not a lot beyond talking at the high-level what can and has been done with big data. Page 1 of 1 Start over Page 1 of 1. The book is informative as well as thought provoking, it may even give you an idea or two to start a new venture of your own.

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