The result can be helpful or decorative things. The materials used in this process are natural, industrially processed or maybe recycled. The models of the product are ancient, revised traditional or fashionable. Overview Before industrial development, the handicrafts industry was a potential economic advantage for the country. In recent years, the importance of handicrafts has surged due to their cultural and financial values.
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Developing fashion industry requires handicrafts products. Development of sectors like Retail, Real Estate that offers great requirements of handicrafts products. Development of domestic and international tourism sector.
E-Commerce and Internet are emerged as promissory distribution channels to market and sell the craft products. Quality products produced by competing countries like China, South Africa.
Better Trade terms offered by competing countries. Increased and better technological support and Rand D facility in competing countries. E-Commerce The entire e-commerce process requires meticulous and well-informed planning to succeed. Businesses need to look beyond issues such as what products and services to offer, how to design and maintain a portal, and how to handle security issues E-commerce can be divided into primarily three categories 1.
Indian handmade products have a niche market all over the world creating a distinct impact through exclusive designs, workmanship, finesse, colors and raw material etc. Promotion methods like building brand image, conducting road shows and craft festivals in target countries and also point of sale publicity through attractive display and banners together with marketing tools like innovative and appealing packaging need to be extensively used by the Govt and other councils.
The Government in partnership with private sector needs to encourage integrated enterprise development by providing supporting services such as local centres for skill training, product adaptation, vocational training and entrepreneurship development.
Indian Handicrafts Industry Analysis Reports - August 02, 2013
Developing fashion industry requires handicrafts products. Development of sectors like Retail, Real Estate that offers great requirements of handicrafts products. Development of domestic and international tourism sector. E-Commerce and Internet are emerged as promissory distribution channels to market and sell the craft products. Quality products produced by competing countries like China, South Africa.
They are an artistic representation, reflecting the traditions and cultures of a particular city or nation. In addition, handicrafts add to the aesthetic value of these places, thereby attracting potential customers. Apart from this, the increasing penetration of online portals has created an opportunity for the handicraft products to be more visible and accessible for purchasing. Over the years, the global handicrafts market has experienced a shift from ethnic designs to contemporary patterns coupled with the increasing adoption of handicrafts by the elite society. One of the primary factors catalysing the growth of the market is a strong demand from offices, hospitals and hotels. Moreover, the market is also influenced by rise in travel and tourism as tourists often collect souvenirs, particularly handicrafts, from the places they have visited. Further, due to the low capital investment involved, the handicraft market is thriving across developing nations such as India, China, Afghanistan, etc.
INDIAN HANDICRAFT INDUSTRY FILETYPE PDF
The sheer versatility of the various materials used to create handcrafted gift items make them truly unique. Materials range from wood, stone, metal, grass, papier mache and glass, to cane bamboo, textiles, clay, terracotta and ceramic - everything goes into the creation of a masterpiece. Significant Growth Today, handicrafts and handcrafted gift items manufactured and exported from India are much sought after and have established an unsurpassable reputation in the international market. Exports of Indian handicrafts have grown at a rate of around 7 per cent since — Key Markets and Export Destinations Today, owing to the increase in the manufacture and export of handicrafts, Indian handicrafts have reached every part of the world. The products exported included art metalware, woodware, hand printed textiles and scarves, embroidered and crocheted goods, shawls, zari and zari goods, imitation jewellery and miscellaneous handicrafts such as lace, toys, etc. The US alone accounted for approximately 26 per cent of total handicrafts exports in —